This real life choose-your-own-adventure story opens with a sweet bag of nuts. No scary twists or sad plots, just a story where something small can make the difference.
In the first chapter, you randomly attend a festival near your son’s home in your son’s new state. You find a treat for you and your spouse to try. You find nuts. Roasted nuts. Roasted, flavored nuts of a variety. Roasted, flavored nuts that would fit nicely as an addition to your concessions menu at your family-owned event space. You connect with the gentleman that sold you the nuts and he tells you how to make them. You then decide to share your delightful snacks with more than the people who would visit you. You decide to take your bags of nuts around the country.
It works. It’s a good time. You’ve mixed recreation with glee and business, gone to a handful of cities, and met lots of new people.
You have the idea of expanding the venture. Moving into the next chapter, you ask yourself if you want to remain with a traditional, though still delicious product, or open your spice cabinet and sprinkle a dash of seasoning to see what would happen. You do both. You are happy with tradition and you’re intrigued with possibilities. Now you’re tasked with keeping the new and true recipes in-home or sharing them.
Turn the page and the chapter of Heartland Snacks, Co. begins. This is husband and wife, Anthony and Erica Scheipsmeier’s story.
“The very first day we got the machine and tested it out, we actually made [nuts] with the regular Everglades seasoning. The next day I called (because their facility is not far from our house), asked if I could bring something I’ve made, and have them taste it,” Erica Scheipsmeier matter-of-factly tells about the experiment that would solidify their first partnership. She concludes with a smile, “And they loved it.”
Anthony Scheipsmeier, who has been in business with his wife for 20 years, recalls the moment of confirmation when he knew Heartland Snacks was the right decision, “We bought in, but it’s always good to hear from someone outside of your general circle of people you trust, and have somebody say ‘I want to put my sticker on this and have it on my channels and website and that’s how much I believe in you’… having Everglades say this, said this was a legitimate product.” The couple initially chose to create Heartland Place, which is an umbrella for all of their businesses. Its core being 82 acres of land where public and private events are hosted and simply called Heartland Events. They also have a recently started Heartland Ministries. Then there’s Heartland Snacks, the newest escapade that consists of roasted nuts in 15 different flavors — five of which are collaborations with other companies. They have flavors such as Monkey Nuts (the almond, cashew, pecan, pistachio, and hazelnut mix), Cinnamon, Sugar & Spice, Hot Cajun (the perfect blend of a vanilla and creole seasoning), and Fire In The Hole (the varying spicy blends, together with sea salt, and cane sugar).
Heartland Place along with the Scheipsmeiers’ are headquartered in Bowling Green, however, their kitchen and packaging happens to be in Lakeland at an entrepreneurial incubator hub duly donned, Catapult. “We found it by chance, we were here watching the fireworks for the 4th of July and they (Catapult) were having an open house.” Anthony quickly joins with a laugh, “So we walked in and we stayed.”
Both Erica and Anthony are genuine and open when asked a question, obviously appreciative of a good conversation. Erica has “the memory for details,” as Anthony states, which presumably can be attributed to her career as a CPA. Anthony appears to revel in the connections, seemingly most eager when discussing the perks of their nut business. They defer to each other when needed and with ease, support the other as the moment calls. They exude a pride in getting to work together. “If we didn’t love doing this, if it were not fun, we wouldn’t be doing it,” Erica emphasizes. Anthony chimes in, in agreement, “It wouldn’t be worth it.”
“I spent all my time in my career as a CPA … and I didn’t love it,” Erica adds the reason they are currently enthralled with their nut business — it has the potential to replace her long standing job title. Anthony, formerly in farming and construction, concurs.
For the Scheipsmeiers, all they needed was an empty nest and some nuts; already living in the neighborhood of entrepreneurship on the avenue of new quests, the willingness to mix and mingle wherever their camper parked always existed. They enjoy the trips and camaraderie as much as the commerce of their product. As many festivals and shows Heartland Snacks have been to, they have an equal presence locally. Their latest collab is with Whiskey Bent BBQ Supply in Lakeland, they sell to local shops, and breweries. The joint efforts are the highlight of the snacks, given the multitude of flavor options as they dress the nuts in seasonings of various known brands.
The couple excitedly plan the near and far chapters of their nut-filled pursuits, but take care to not become too strict while allowing Heartland Snacks to grow. They have another notable collaboration in the works; feeling the success from Catapult’s launch, they’re looking for their own warehouse; they’re talking to a distributor; they’re refining their “secret, special recipe,” to be replicable and scalable; and within a year they’re projecting to be on shelves in a major chain.
If you ever have the chance to try Heartland Snacks, know that you’re getting the ambitions and the ideas, the nuts and the fun, the packaged ‘why not’ turned ‘oh wow’ of Anthony and Erica Scheipsmeier all from an adventure they chose.
IG & FB @heartlandsnackco
Photos by Amy Sexson
